CONSUMER BEHAVIOUR (EXAM PREPARATION) Essay Example | Topics and Well Written Essays - 750 words

CONSUMER BEHAVIOUR (EXAM PREPARATION) - Essay Example It generates a complete consumption experience that makes customers engrossed in their shopping endeavor. There are various experiential retailing environments determining consumer behavior; however, in this paper, selected environment is a flagship brand store, specifically, Abercrombie & Fitch corporations. The paper illustrates how a flagship brand store like Abercrombie fit in an experiential environment. As economy and innovation increases, retailers are changing the flagship brand store into innovative criteria like the themed retail brand environments (Kozinets et al. 2002). The paper analyzes Abercrombie & Fitch Corporation as one of the experiential retailing environment. The analysis concerns the approaches the corporation uses to influence consumer behavior. Abercrombie & Fitch Corporation is a themed retail Brand Corporation that creates sexiness as the symbolic dress code for young adults. The young adult customers are lured into Abercrombie & Fitch stores because of the store’s sex attraction (Pahler 2009). It has created a body symbol that promotes and implies erotic and sexual lifestyles. The symbolic meaning of the store coincides with the targeted consumers, young adults’ population, who are attracted by sexy attires. It is a store competent of sustaining the highly challenging fashion customs. However, the store’s implied lifestyle has its ramifica tions. It is seen as too offensive and even unpleasant. However, the store-targeted consumers identify with store’s objective. The store’s culture is shown through the seductive and enticing exhibitions of models in their clothing (Pahler 2009). Because young adults are considerably more suggestible than the older population, the store targets this consumer group with their sexual promotions. The symbolic meaning of Abercrombie and Fitch clothing store is an attraction option for young adults with sex affiliations and great